Radio breakfast show listener figures are out – how desperate can you get to boost your ratings? After a slump of 700,000 listeners, Chris Moyles is copying Jamie Oliver’s Ministry of Food and setting up a Ministry of Listeners. Hapless side kick Aled has been sent to Rotherham to entice new listeners with free cups of tea and smoothies. Whatever next – a free gift for every listener? Oh no, magazines have been doing that for ages to boost their readership.
 So, who is the nation’s favouite breakfast DJ? It’s oldie but goodie Terry Wogan who at the age of 70 has obviously still got what it takes.
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