To begin with there was just me running this little online gifts boutique I set up from my spare bedroom in late 2005. The blog followed in 2006. Someone advised me I needed a blog to help promote my website and for SEO etc; I love blogging but its hard to give it the attention it requires especially when you have to fit it into the day to day running of a growing eCommerce business. I could have outsourced it but it’s just way too personal to me. As you can probably guess I’ve fallen in and out of love with updating it but its 2013 and I’m back on a mission!
When I first started writing the blog I was using it promote the gorgeous range of unusual gifts I was hoping my customers would want to buy. I’ve used it for writing about subjects close to my heart and for broadcasting news about the company but mainly just giving people the low-down on our growing range of products. I’ve built my business up developing a niche for selling personalised jewellery and wedding gifts and now it’s time to progress some more. There is a major change coming to Boutique To You later on this year and I promise of course I’ll be blogging about it!
Running and growing an online business over the last 7 years I guess I’ve learned a thing or three and sometimes I’m amazed at what my brain has actually soaked up. In equal parts its very rewarding and very challenging.
So fast forward to 2013 .. how will this little ol’ blog develop this year? Well, I am finally going to utilise it to its full potential. Hold me to it? I’m not only going to blog about the boutique but I’ve decided I’m going to feature and write about everything that I love and what inspires me. I’m also going to write about business, social networking, marketing and anything I feel might be useful to other small business owners. I’ve held back for too long thinking it had to just be a strictly ‘corporate style’ blog. You will see all of the social buttons dotted around the blog so please do share if you feel the impulse to. I’d love comments, feedback .. just old fashioned human interaction so that I know I’m not alone!